We understand that you care about how your personal information is being used online. In all our
operations we treat your privacy with the outermost concern and we are thankful for your
In our case it is a policy covering how we gather and use information from you when interacting with
our online services. This policy not only applies to fashionhunt.co.uk/.com and our app but also to
widgets and other hosted services released by us published on websites belonging to our partners.
Why do you gather information?
Our aim is to build the best search engine for women’s fashion. In order to do so user feedback is
critical. This feedback comes in many forms. One of the most important is user actions and behavior
on the site/app.
Can you give an example?
For example, if you make a search for the terms "t-
shirt + bra" our search engine will initially
have a hard time understanding if you are looking for something in the women’s tops section or the women’s lingerie section. However, after registering that
most users selected the lingerie section our system
becomes smarter and more useful.
What information do you gather?
Information comes in many different forms. We only gather information we feel needed to improve
Automatic information is collected when our users complete actions on our site. These
actions can be everything from conducting a search to visiting one of the participating stores.
Furthermore, our server logs will tell us about the user’s web traffic data. That involves stuff like IP
address, referral URL, browser version, etc. This automatic information is analyzed anonymously and
User provided information is collected whenever our users actively register information
on our site. For example when saving items as favorites, participating in contests or registering for
membership. Our service works great even though you do not provide us this information. However,
with this information you will get a more personalized experience.
Email communication can also be a means for collection useful information. Your mail
software may send a confirmation that you have received an e-mail from us for example.
Other sources of information are also of importance in order for us to create the best
search engine for women’s fashion. Our partner stores send us notification when purchases are
being made through us. This information is used in order to more efficiently rank and recommend
products to our users.
What about those cookies?
Cookies are small text files saved by websites in your browser. They are used to help websites
improve user experience and also to keep track of things. As a user you can always choose not to
accept cookies by changing settings in your web browser. Read more about cookies at Wikipedia.
you choose as favorites and also from what source you found our site.
their advertising messages and hopefully thereby making it more relevant to you.
with our in-house ad inventory and generation of stats.
For example, if you have looked at several maxi
dresses our system might recommend high
heels shoes or clutch handbags
to go with it.
Will you share your information?
We only share your information with others when we strongly feel that this will help us improve our
business and help us reach our objective to become the best fashion search engine for women.
When sharing information the intimacy of our users is of the outermost concern for us. Most
information shared is therefore analyzed in aggregated form without individual information
Is the information secure?
We respect your privacy in everything we do and work in several ways to keep your information
Keeping your passwords private is one of the most important things in order to
safeguard that your information stays secure. When registering on our site we encourage you to
create a strong password and not share it with others.
We use industry standard technical solutions in order to protect the information we
collect. Most of the information is coded making it even harder to use and interpret.
Restricted access to information within our organization. Only employees that strongly
needs access to collected information is granted. No one is allowed to export information to external
disks or e-mail it.
What’s your policy on e-mail?
Our policy on e-mail is very simple and straightforward,
We only send e-mail to you if you have asked for it
We send e-mail by several reasons to our users. For example when users sign up for newsletters,
promotion alerts, new product alerts, completes registration, request password, etc. We always
specify why a mail has been sent.
If you don’t want to receive e-mails we stop immediately
In all ongoing e-mail communication we include a link to unsubscribe making it easy and painless for
you to cancel receiving.
We value your time
We understand that your time is valuable to you. Therefore we only include information in our e-
mails that we strongly believe that you will benefit and feel joy from receiving.
Do I have any choice?
Privacy is becoming a bigger issue every day online. As a publisher we understand that we have to
give our users a choice. Therefore we strive to make our business work even though you choose not
to accept cookies and registering on our site.
We also let you as a user add, edit or delete most of the information you have provided us in your